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About the Authors

Sam is a Technical Architect with over 15 years experience delivering CRM and related technologies.

Sam lives in Surrey, in the UK, with his Family, and has a passion for sharing knowledge and experience, to help others achieve proficiency in technical subjects using patterns and concepts as a practitioner.

Sam has experience as a Consultant in multiple industries during his career, involving interactions with varying Customer demographics – from end users, trainers, marketeers, to C-level stakeholders.